About Me

I’m on a mission to bring brands to life, so buyers return for more... & more.

in the media

Hi, I’m Sive… I am an ex-print and digital publishing Editor turned Brand Marketing consultant (MSC in Fashion Marketing) with 20+ years of experience in content, publishing, and brand development, working with, for, and alongside brands.

14 years in the Irish Print Publishing industry & Fashion Director print & digital - IMAGE Publications. Editor, Brown Thomas Magazines. Editor, Arnotts Magazines. Contributing Editor, CARA Magazine, Weirs Magazine, InStyle UK Magazine.
3 years in senior management in Digital Publishing, where I established and grew an online magazine brand from 0 - 750,000 unique monthly users and a social following of 250,000.
7 years working with small and medium-sized Irish brands, transforming bland brands into cult brands.

So, what makes me different?

My deep industry knowledge allows me to understand your customers' needs and how cultural moments affect how and what they buy.

My clients tell me they love my approach to brand building. I don’t use generic or strategy, which anyone can learn or buy through a bigger agency. I don’t use ‘marketing jargon’, and I don’t overcomplicate brand strategy, the content that will help you stand out, and the marketing channels to concentrate on for your specific brand. I have worked with brands for my whole career - I know innately what makes a standout brand and the pitfalls to avoid for growth.

I believe every interaction with your brand should have potential customers saying:" Yes, I want more of THIS in my life!”

Work with me on a brand marketing discovery journey, and never use guesswork to grow your business again.

Work with me if you are:

START-UPs

Workshops, consultancy and projects for overwhelmed start-ups looking for brand strategy, content strategy and marketing frameworks to move the brand-building forward.

BRAND OWNERS

A brand/guardian in an emerging or aspirational business looking to reposition, re-frame or re-brand. Let’s take the guesswork out of growth strategy.